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Book a visit to The Shack by the Sea

The Shack by the Sea

The Shack by the Sea

Headquarter, atelier, factory & outlet

Viale John Ambrose Fleming, 9

41012 Carpi MO, Italy

Design with Daniela

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Let yourself drift.

It is a real counter-cultural operation, sincerely primitive, driven by a passion for discovery; its goal is to convey that adorable sense of freedom... a fair game between the two dimensions of Daniela's universe: the boundless territory of her inspiration and the concrete manifestation of her thought translated into matter.

Daniela Dallavalle, an entrepreneur who creates art objects, wanted to organize and share, in a place accessible to everyone, the immense multitude of her creations. It is a philosophy of life that becomes living matter and manifests itself in eclectic objects to wear, look at, touch, use as talismans.

Matter is the vehicle that the artist uses to facilitate the passage into her world.

The 'See and Discover' section, which you have chosen to navigate, requires the abandonment of the superstructures typical of the digital experience to which we are accustomed to conform. A fantastic chaos in which to consciously lose oneself.

Daniela's artifacts are made on forests of symbols. Everyone can find something to identify with. All that remains is to activate the senses and notice how every detail, every noise, every single material hides small entry doors to the intimate dimension of Feeling... This is the purpose of 'See and Discover'; a space where freedom of expression translates into unconditional freedom of action.

Navigate freely in this expanding sea, where the boundary between fashion, art, and design becomes thin, trying to look beyond, letting yourself be carried adrift.

I see and discover